By Jen McKenna, Moo Boutique As with most things in life, the golden rule of accessorising is ‘less is more’ so don’t be tempted to gild the lily! Let’s look at just scarves & jewellery to get started. For both, the same rules apply: for maximum impact you need to get the proportions right and [...]

By Maria Telford, Eternal Envy So, it’s that time of the year again for independent boutique owners, when we are finalising our buying for this season and forward ordering for next season (Autumn/Winter 12). People are surprised at how far we order in advance and often ask us “how can you know what the trends [...]

Dylan, our designer visited Venture Photography during our latest shoot and we asked him to get some exclusive, web-only, behind the scenes shots. I think you’ll agree these are pretty spectacular. Enjoy… (Click each picture to enlarge)

By Maria Telford: Eternal Envy Made famous by Coco Chanel in 1926, the ubiquitous little black dress has long since become an important staple (or should be) of every lady’s wardrobe.  In theory it should be our fall guy in a clobber crisis – the one we turn to when all else fails – that [...]

By Jen McKenna: Moo Boutique I bet you’ve heard about the apple, the pear, the hourglass & the athletic type….but how do you use this information to make the most of your shape? And for that matter, how do you know what shape you are in the first place? Use this guide to help you [...]

When a new season starts, even the non-fashionistas amongst us must wonder:  “what are the key colours, what style is going to be big and how do I build all this into my wardrobe without looking like a die-hard dedicated follower of fashion?” Well hopefully I will answer all these questions and give you a [...]

So, Mary Portas is opening a shop targeting the over 40’s, a demographic she is convinced is severely neglected, particularly as over 50% of women in this country fit into that category and she is incredulous that it hasn’t been done before. Clearly Mary knows her stuff – after all she has been hired by [...]

A few years ago, (pre-recession of course), IT bags were in full swing (sometimes literally, depending on the style you bought).  Ladies became fluent in designer bag names: Roxanne, Gisele and Alexa to name but a few, and without baulking, quite cheerfully handed over circa £500 for the latest ‘must have’ piece of arm candy.  We also [...]

Family holiday in Cornwall with a wedding thrown in + dress code: ‘Beach Chic’ Packing, is always a decision-making nightmare, I find London buying trips, with a trade show and 5 appointments in one day, easier to handle than squeezing my wardrobe into a 7- day suitcase. So I decided to put some theory into [...]

Did you know that Moor Magazine is produced in the Heatons using local businesses for almost everything? Our last fashion shoot took place at Teresa Dietrich’s studio in Heaton Moor and now you can see the behind the scenes…

This month saw us whizz back down to London for another of our bi-annual trips to ‘Pure’, the most important trade show for fashion independents in the UK.